Group Tour Agencies in Morocco: How to Pick the Right One
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Private, custom Morocco trips planned in Fez by AZ-ZDDINE, working in Moroccan tourism since 2012. Sahara, Atlas, medinas and coast, arranged around you.
The best 5 days in Morocco itinerary stays in one region. My route for first-time visitors is two nights in Marrakech, one night in Essaouira on the Atlantic coast and one night in the Agafay desert, and no driving day is longer than about 4 hours. A private trip costs from $700 per person for the driver and vehicle only, or from $950 per person fully arranged, for two travelers in the quiet season. Below are the days, the real drive times, what I leave out of five days and why, and what the trip costs.
I am Az-zddine. I plan and drive private trips in Morocco, and I have worked in Moroccan tourism since 2012. Five days is not enough for all of Morocco, and I tell every guest so. It is enough for one region done properly, and the most useful thing I can do is help you choose which one.
| Day | Route | Travel time | Sleep |
|---|---|---|---|
| 1 | Land in Marrakech, transfer to your riad | short transfer | Riad in Marrakech |
| 2 | Marrakech with a local guide, then to the Agafay desert | about 45 minutes | Camp in Agafay |
| 3 | Agafay to Essaouira on the Atlantic coast | up to 4 hours with stops | Riad in Essaouira |
| 4 | Essaouira back to Marrakech | about 3 hours (4 with stops) | Riad in Marrakech |
| 5 | Marrakech airport, fly home | short transfer | – |
That is about 9 hours in the car across the whole trip, with stops, and never more than 4 hours in a single day. If you land in a different city, the route changes, and I cover those options further down.
Five days sounds like a lot until you count the road. Marrakech and Fes, for example, are too far apart to enjoy both in five days, and I would not sell you that trip. I would rather you leave Morocco wishing you had more time in a place you loved than with a list of towns you only saw through a car window.
I chose Marrakech, Essaouira and Agafay for first-time visitors for three reasons. There is little driving. The connections are simple. And you get three different places: the souks and history of Marrakech, the Atlantic coast, and a rocky desert landscape. If you have a strong wish for something else, such as the Sahara dunes or the blue city of Chefchaouen, that is possible too. It just changes the region, and I explain how below.
My team meets you at the airport and takes you to your riad. A flight from the United States is long, so I keep this day light. Rest, and see the first lanes of the medina when you feel ready.
A riad courtyard on one of our trips.
You start in Marrakech with a local guide: the medina, the souks and the history of the city. In the afternoon we drive about 45 minutes to Agafay. Agafay is a rocky desert, not sand dunes. It gives you open desert landscape without the long drive of the Sahara.
The Koutoubia minaret in Marrakech.
In the evening there is a camel ride, then dinner and a music show at the camp. You sleep in a camp in the desert. If you want to know what a camel ride costs there, I wrote it down in how much a camel ride in Agafay costs.
The rocky Agafay desert at sunset, with a camp in the distance.
This is the longest day of the trip, up to 4 hours with stops. I make it part of the experience instead of rushing it: a café break, a lunch stop, photographs wherever you ask, and an argan oil cooperative if you are interested.
Essaouira is a different Morocco: the Atlantic coast, the wind, a compact historic medina you can walk in an afternoon, and fish and seafood. It has a surfing atmosphere too.
A stone gate on the old ramparts of Essaouira.
I recommend one night here and not a rushed day trip. A day trip from Marrakech means about 6 to 8 hours in the car for a few hours in town. A night lets you stay in the medina in the evening and leave without hurrying.
Seagulls and fishermen at the old port of Essaouira.
The drive back is about 3 hours, or 4 with stops. You are in Marrakech in the afternoon, and your evening is free. I can add a cooking class, a hammam and massage, or a hot-air balloon flight if you want to. You sleep in a riad in Marrakech, so your last morning is calm.
A short transfer takes you to the airport. I time the morning around your flight so you are never rushing.
| Place | In or out | Why |
|---|---|---|
| Casablanca | Out, unless you fly in or out of it | I do not see enough to justify a detour on a short trip. I would rather give the time to Marrakech, Fes or Chefchaouen. |
| Chefchaouen | Out from Marrakech. In on the northern route | From Marrakech it is a long journey north via Rabat and then back south again. From Casablanca it combines easily with Rabat and Fes. |
| Essaouira | In from Marrakech. Out from Casablanca or Fes | From Marrakech it is about 3 hours. From Casablanca or Fes it is too far off the route for five days. |
| Rabat | Out from Marrakech. In from Casablanca. Optional from Fes | A modern, well kept capital with royal heritage, old kasbahs and views of the Atlantic. It is about 1 hour from Casablanca and about 2.5 hours from Fes. |
| Fes | Out of the Marrakech route | Marrakech and Fes are too far apart for five days of sights. The desert crossing between them is a different trip, and I describe it on my Fes desert page. |
| The Sahara dunes | In if it is your priority and you accept the drive. Otherwise Agafay | Agafay is the practical alternative from Marrakech. It is not a substitute for sand dunes. |
Yes, if it is what you came for and you accept long days on the road. Before anyone books, I walk them through the departure times, the arrival times, the road sections and the stops. Guests tend to enjoy the whole experience: the landscapes on the drive, the camp, the food, the camel ride and the sunset. For many of them it is the trip of a lifetime.
But I will also tell you when to choose something else. If you dislike long hours in a car, if you travel with young children who need frequent breaks, or if you get motion sickness, five days with the Sahara is a lot of road. For those guests I suggest Agafay: it is a gentler way to spend a night in the desert, and it is only 45 minutes from Marrakech.
If you decide to go, there are two five-day versions:
The Erg Chebbi dunes at Merzouga, the real Sahara.
From Casablanca I build a route through Chefchaouen, Fes and Rabat, with an optional stop at the Roman ruins of Volubilis for guests who like history. You fly home from Casablanca on day 5. Everything is flexible, and we adapt it after we talk about what you want.
| Day | Route | Travel time | Sleep |
|---|---|---|---|
| 1 | Land in Casablanca, drive to Chefchaouen (if you are not up to the road after the flight, sleep in Casablanca instead) | Casablanca to Rabat about 1 hour, Rabat to Chefchaouen about 5 hours with a stop | Riad in Chefchaouen |
| 2 | Chefchaouen to Volubilis (optional stop) and on to Fes | about 5 hours | Riad in Fes |
| 3 | Fes medina with a local guide | none | Riad in Fes |
| 4 | Fes to Rabat for the day, then on to Casablanca | Fes to Rabat about 2.5 hours, Rabat to Casablanca about 1 hour | Riad in Casablanca |
| 5 | Fly home from Casablanca | short transfer | – |
If you sleep in Casablanca on the first night, everything moves one day: Chefchaouen on night 2 and Fes on night 3, and then the same last day. Casablanca to Fes is about 4 hours if you prefer to go straight there.
Chefchaouen, the blue city, is on the northern route and not on the Marrakech route.
Not everyone wants to change hotels. If you want to relax, or you are visiting Morocco for the first time and care most about culture, you can stay in the same riad for all four nights and I arrange the days around your interests: a hot-air balloon flight, a camel ride in the Palmeraie, camel rides or quad biking and a dinner show in Agafay, a Moroccan cooking class, a hammam, or a day in the mountains (see my Atlas Mountains day trip). You get culture and rest without packing every morning.
I can also start in Tangier or in Fes. Tell me your arrival and departure airports and I will fit the five days to them.
Two starting prices, per person, for two people traveling together in the quiet season, staying in the riads I normally use:
Not included: lunches (for example the lunch in Essaouira), drinks, entrance fees and tips. The price moves with the number of travelers, the season, the level of camp and riad, and the activities you add. Tell me your dates and what you want, and I will give you a real number.
If you land in one city and fly out of another, for example Casablanca in and Marrakech out, that adds about 4 hours of driving. I quote one total for the whole route, not a fixed surcharge. For more days, my 7-day Morocco itinerary and my 10-day Morocco itinerary show how the price and the route change.
The van we drive the route in. You are the only passengers.
It is enough for one region: Marrakech and the places around it, or Casablanca with Rabat and Chefchaouen, or a Fes-based route, including the Sahara if you accept the drive. It is not enough to combine distant places without being tired. When guests tell me what they regret, it is almost always the same: they wish they had more time in the places they loved most, whether that was Marrakech, the Sahara, the Atlas Mountains or Essaouira. Very rarely do they wish they had seen one more city.
For a first trip of five days, I suggest Marrakech. The souks, the history, the Atlas Mountains, Agafay and Essaouira are all close, so you can see a lot without crossing the country. Casablanca is a good alternative if flights to Marrakech do not suit you. From there you do Rabat, Chefchaouen and Fes, which gives you a different, rich experience of markets and old streets.
In my experience, yes. I have had no security problems with my guests, and I find the country stable. That is my own view from working with guests every week, not an official assessment, so please check the current U.S. State Department travel advisory for Morocco before you book and again before you fly. For the practical side, such as cash machines and cards, read how cash and cards work in Morocco.
These are precautions, not warnings. Most vendors and strangers you meet are friendly. They are what I tell my own guests so that the first day is relaxed.
Morocco is open to modern clothing. In tourist areas, American women can generally dress as they would at home, including shorts and sleeveless tops, if that is comfortable. Bring a light scarf for sun, sand and wind, especially on a desert night. Dress more modestly at religious and historic sites and when you visit a Moroccan family. Access and dress rules differ from site to site, and a scarf alone does not get you into a mosque.
Yes, I take families with children and teenagers. I slow the trip down, keep it outdoors, and usually base it in Marrakech. I prefer places with a pool or a garden, so the children can play in the free time. Swimming, camel rides, quad biking, hot-air balloons and family bike tours around Marrakech are all possible, and I choose them for the ages and needs of your children.
September to early June. I advise against a desert night in July and August, because the heat in the desert is hard.
Five days is enough for one region, not for the whole country. I suggest Marrakech with Essaouira and the Agafay desert, or Fes with Rabat and Chefchaouen, or Fes with the Sahara at Merzouga. Adding a distant city makes the trip tiring.
A private 5-day trip with me starts from $700 per person for the driver and vehicle only, or from $950 per person fully arranged. Both prices are for two travelers in the quiet season. The final price depends on the route, the season and the level of riad.
For a first trip of five days I suggest Marrakech: the souks, the history, the Atlas Mountains, the Agafay desert and Essaouira are all close. Casablanca works if flights to Marrakech do not suit you. Then I would plan Rabat, Chefchaouen and Fes instead.
In my experience, yes. I have had no security problems with my guests. That is my own experience, not an official assessment, so check the current U.S. State Department travel advisory for Morocco before you book.
In tourist areas, American women can generally dress as they would at home, shorts and sleeveless tops included. Bring a light scarf for sun, sand and wind, and dress more modestly at religious sites or when visiting a Moroccan family.
Tell me your arrival and departure airports, your dates, how many of you are traveling and what you enjoy. I send you a day-by-day plan with the drive times and a real price, and you change what you like. Message me on WhatsApp (+212 6 13 50 47 32) or through the contact page.
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